Banking & development finance / ESG

SME Bank: making sustainability communication concrete

Connect institutional purpose with information stakeholders can understand and examine.

Discuss an institutional or ESG film ↗

Watch the project film ↗

Faiz Armani with SME Bank leadership. Client engagement photograph supplied by PurplePerfect.
Faiz Armani with SME Bank leadership. Client engagement photograph supplied by PurplePerfect.
ClientSME Bank
WorkESG film
ExploreProject film and commissioning guidance

The work

A relevant example to assess.

PurplePerfect’s portfolio includes an ESG and sustainability film for SME Bank Malaysia. For a prospective banking or institutional client, the film offers a relevant example to review alongside the communication needs of your own organisation.

An institutional story needs care in how it connects intention, programmes, people and evidence. The questions below help you prepare a comparable assignment; they are commissioning guidance, not a reconstruction of SME Bank’s internal production process.

Planning a similar film

Make every important claim traceable.

Begin with the approved messages and the evidence each requires. Distinguish an ambition from an activity, and an activity from an observed outcome. Where a result depends on several organisations or participants, describe the contribution accurately.

Ask the programme owner to validate context and the release owner to confirm what may be communicated. A compelling story can be selective without overstating what the evidence proves.

Visual planning notes

From project context to a useful brief.

The frameworks below help commissioning teams prepare the content, access and review decisions for a similar project.

Build from defensible claims

ESG / EVIDENCE PLANNING

  1. MessageWhat is the institution saying?
  2. EvidenceWhich approved source supports it?
  3. AttributionWhose contribution can be substantiated?
PurplePerfect / Planning framework
Evidence map / Illustrative planning framework.

Agree the review route

ESG / PUBLICATION PLANNING

  1. Programme ownersValidate the activity and participant context.
  2. Corporate reviewersCheck language, figures and testimony.
  3. Release ownerApprove the final version for publication.
PurplePerfect / Planning framework
Release review / Illustrative planning framework.

Your brief

What should we understand first?

  • Who needs to understand the institution’s contribution?
  • Which programmes, figures and participant stories are approved for external use?
  • Who validates sustainability language and attribution?
  • Where will the film appear, and what versions are needed?

Your next project

Discuss an institutional or ESG film.

Share the audience, intended use and any fixed date. A rough brief is enough to start the discussion.

Start with your project ↗