How-To Videos Guide
Plan your next video
with confidence.
Know what to ask, what to prepare and what happens next. Practical guides for the people commissioning the film.
Find your guide ↓Open the planning checklistsStart with your question
Briefing · 4 min
How to write a useful corporate video brief
Build a brief around the buyer’s decision.
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Oil & gas · 9 min
How to plan an oil and gas corporate video
Let the engineering shape the story.
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Investor communications · 3 min
How to plan an AGM video shareholders can follow
Give shareholders a story they can follow.
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Safety & HSEQ · 9 min
How to plan a contractor safety induction video
Prepare contractors for the site, the work and their responsibilities.
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Production planning · 7 min
How corporate video production works
Know what happens before the next decision.
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Production planning / Approval
How to get a corporate or safety video script approved
Keep technical, brand and management reviews moving towards one agreed script.
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Safety & HSEQ / Maintaining your video
When to update a safety induction video—and what to keep
Assess what remains accurate, scope the changes and control the release.
Read the guide ↗Bring these into your next meeting
A few useful checklists.
Open a topic, discuss it with your team and note what is agreed or still needs an answer.
BriefingVideo Briefing ChecklistOpen checklist
- Business outcome
- Intended audience
- Current and desired audience belief
- Single most important message
- Available proof, people and locations
- Required formats and channels
- Timeline, review owners and success criteria
Corporate videoCorporate Video Planning GuideOpen guide
- Clarify the organisational purpose
- Map decision-makers and stakeholders
- Define the story spine
- Select credible evidence and contributors
- Confirm access and production constraints
- Plan master film, cut-downs and distribution
- Set approval stages and measures of usefulness
Brand strategyBrand Story Clarity WorksheetOpen worksheet
- What does the market misunderstand?
- What must the audience believe instead?
- What tension or problem makes the story matter?
- What value can the organisation prove?
- State the core message in one sentence
- Select three supporting proof points
- Define the next action
Safety communicationSafety Video Planning ChecklistOpen checklist
- Critical behaviour or risk to address
- Audience, site context and language needs
- HSE rules and subject-matter approval
- Realistic scenarios and human consequences
- Site access, induction, PPE and permissions
- Filming risk assessment
- Distribution and reinforcement plan
- Comprehension or behaviour success criteria
Scope and investmentVideo Budget Planning GuideOpen guide
- Strategy and pre-production
- Script and storyboard
- Shoot days and locations
- Crew, cast and equipment
- Travel, permits and safety requirements
- Edit, motion graphics, audio, voice-over and subtitles
- Versions, channels and usage rights
- Review rounds, change control and contingency
GovernanceStakeholder Approval GuideOpen guide
- Appoint one decision owner
- Define reviewer roles
- Approve the brief before scripting
- Lock facts, claims and compliance requirements
- Approve script, storyboard and visual direction in stages
- Consolidate feedback into one response
- Separate corrections from new scope
- Complete final content, brand and technical sign-off
From guidance to your project
You do not need all the answers
to start a useful conversation.
Tell us what you are planning, who needs to watch and when you need the film. We will help you shape the brief.
Discuss your videoExplore our client work