How-To Videos Guide
Plan your next video
with confidence.
Know what to ask, what to prepare and what happens next. Practical guides for the people commissioning the film.
Find your guide ↓Open the planning checklistsStart with your question
Briefing · 4 min
How to write a useful corporate video brief
Build a brief around the buyer’s decision.
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Investor communications · 3 min
How to plan an AGM video shareholders can follow
Give shareholders a story they can follow.
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Oil & gas · 9 min
How to plan an oil and gas corporate video
Let the engineering shape the story.
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Brand strategy / Message architecture · 19 min
The Architecture of Attention.
Turn your value proposition into a corporate story with audience conclusions, message architecture, evidence-to-scene examples and a practical review exercise.
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Safety & HSEQ · 9 min
How to plan a contractor safety induction video
Prepare contractors for the site, the work and their responsibilities.
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Production planning · 7 min
How corporate video production works
Know what happens before the next decision.
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Safety & HSEQ / Understanding and prevention · 14 min
Creating a Safer Workplace. Why Safety Matters and How Safety Videos Make a Difference
Plan a useful safety film: hazards, PPE, prevention, audience needs, script approvals, stakeholder feedback and keeping released versions current.
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Client work / Interview production · 16 min
How to Shoot a Better Interview Video: Lessons From Four Client Projects
Plan corporate interviews with Expro, T7 Global, UTP and Yinson project lessons, camera and audio decisions, worked questions and a shoot checklist.
Explore the case collection
Social video / Formats & delivery · 12 min
Lost in Social Video Formats?
Choose social-video ratios and placements, adapt each creative version, understand export terms and evaluate performance claims with practical examples.
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Social video / B2B planning · 12 min
Create B2B Videos That Get Watched
Create useful B2B social videos with a communication-gap diagnosis, worked scenes, a first-month deployment plan and a practical briefing worksheet.
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Industry guidance / Manufacturing · 12 min
What Should a Manufacturing Corporate Video Include?
Plan a manufacturing corporate video with buyer questions, a claim-to-evidence map, an inspection sequence, audience versions and a briefing worksheet.
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Buying decisions / Agency selection · 9 min
Hiring a Video Production Company in KL? Ask These 20 Questions First
Twenty direct questions to compare video production companies in KL, with evidence to request on experience, process, cost, revisions, delivery and rights.
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Budget & buying decisions · 14 min
The Anatomy of a Video Production Budget
Understand video production costs, affordable scope choices, quotation comparisons, usage rights, revision limits and how to plan for a useful result.
Read the budget guide
Production planning / Timelines · 9 min
How long does corporate video production take?
Plan your corporate video timeline with seven production stages, an interactive Gantt chart, Malaysian scheduling factors and practical approval advice.
Read the guide
Branding guide
Exploring the Role of Short Films in Human Centred Branding
Learn from AKPK’s Envy and Anak Nelayan, MediSavers by MXM International, and Himalaya stills. Explore story, emotion, brand meaning and a practical film brief.
Read the guide ↗Bring these into your next meeting
A few useful checklists.
Open a topic, discuss it with your team and note what is agreed or still needs an answer.
BriefingVideo Briefing ChecklistOpen checklist
- Business outcome
- Intended audience
- Current and desired audience belief
- Single most important message
- Available proof, people and locations
- Required formats and channels
- Timeline, review owners and success criteria
Corporate videoCorporate Video Planning GuideOpen guide
- Clarify the organisational purpose
- Map decision-makers and stakeholders
- Define the story spine
- Select credible evidence and contributors
- Confirm access and production constraints
- Plan master film, cut-downs and distribution
- Set approval stages and measures of usefulness
Brand strategyBrand Story Clarity WorksheetOpen worksheet
- What does the market misunderstand?
- What must the audience believe instead?
- What tension or problem makes the story matter?
- What value can the organisation prove?
- State the core message in one sentence
- Select three supporting proof points
- Define the next action
Safety communicationSafety Video Planning ChecklistOpen checklist
- Critical behaviour or risk to address
- Audience, site context and language needs
- HSE rules and subject-matter approval
- Realistic scenarios and human consequences
- Site access, induction, PPE and permissions
- Filming risk assessment
- Distribution and reinforcement plan
- Comprehension or behaviour success criteria
Scope and investmentVideo Budget Planning GuideOpen guide
- Strategy and pre-production
- Script and storyboard
- Shoot days and locations
- Crew, cast and equipment
- Travel, permits and safety requirements
- Edit, motion graphics, audio, voice-over and subtitles
- Versions, channels and usage rights
- Review rounds, change control and contingency
GovernanceStakeholder Approval GuideOpen guide
- Appoint one decision owner
- Define reviewer roles
- Approve the brief before scripting
- Lock facts, claims and compliance requirements
- Approve script, storyboard and visual direction in stages
- Consolidate feedback into one response
- Separate corrections from new scope
- Complete final content, brand and technical sign-off
Choose the guide that helps your next decision.
Start with the uncertainty holding up your brief or appointment.
Where should I start if I have not commissioned a video before?
Begin with the brief guide to identify the audience, purpose and evidence. Then use the budget guide to define what you need priced.
Which guide helps me compare production companies?
Use the 20 questions before hiring a video production company to assess relevant work, people, process and terms. Then compare the scope with the budget checklist.
What if HSE, Operations and management all need to approve the film?
Use the stakeholder approval guide. Agree who checks technical facts, who approves the story, who authorises expenditure and who sends one consolidated response.
From guidance to your project
You do not need all the answers
to start a useful conversation.
Tell us what you are planning, who needs to watch and when you need the film. We will help you shape the brief.
Discuss your videoExplore our client work